![]() Here’s what it takes to get someone like that to work with you… The 3 keys to getting ANYONE to promote your business Over the past five years I’ve worked with New York Times best-selling authors, former hedge fund managers, Merrill Lynch VPs, and two different entrepreneurs who’ve made over a billion dollars in their career. What does it take to convince the right influencer to get behind your business? That’s something no other MMA fighter or promoter has ever even dreamed of.Īnd if you want to get the same kind of results for your business there’s only one question left to answer. In fact, there’s talk of the UFC - Mixed Martial Arts’ biggest business - giving McGregor an ownership stake in the league just to keep him fighting. McGregor didn’t just raise the ceiling for his success, he raised the floor.Įven if he goes years without another payday this big, that exposure has doubled, maybe even tripled what he can expect to bring in each time he promotes a fight. Now, the entire sports world knows his name. The exposure it gave him skyrocketed his brand and his credibility. Google searches for “Conor McGregor” leading up to the fight, relative to past volumeīy agreeing to step into the ring, Mayweather told his fans, the promoters, and the media that McGregor was someone worth watching.įorget about the $100,000,000 payday McGregor scored from the fight. Suddenly, every boxing fan on the planet was scrambling to find out everything there was to know about him. All he had to do was get Floyd Mayweather to step in the ring with him. There’s no way McGregor could have convinced that audience to watch one of his fights without help.īut he didn’t have to convince boxing fans of anything. The audience for boxing is 5X the audience for most MMA fights. Mixed Martial Arts (MMA) is growing fast, but it’s still a niche sport. There’s no faster way out of a niche than by tying your business to the right influencer. Oz, got behind your diet and pushed it to their tens of millions of fans? Stores wouldn’t be able to keep cabbage on the shelves. You could spend years trying to promote it on your own with no success.īut what if Oprah, or Dr. People eat nothing but raw spaghetti and cabbage. Or say you’re a fitness company with a new kind of diet. You can co-write a book with Stephen King and get instant access to his endless army of fans.You can work yourself to death trying to find the handful of people who read those kinds of books who don’t already know who you are.You write sci-fi mystery novels, and you want to make more money. Imagine you’re a successful author in a tiny niche. So what’s the next step? How does he keep his business growing? And he is easily recognizable, but only in a small niche market. So why would McGregor want to climb into a boxing ring with someone like Mayweather? To understand, let’s look at where his business was at the end of 2016. ![]() Though before we do that, we need to forget about Conor McGregor the athlete and take a look at Conor McGregor the business. But you can use the same strategies that landed McGregor a nine-figure payday to massively grow your business. You may think boxing has nothing to do with online business. It made him $100,000,000 in one night - which isn’t bad for a guy who was fixing toilets and living off food stamps in 2013. All he wanted to do was step into the ring because that fight was part of a brilliant marketing ploy that more than doubled his net worth. Until you realize that winning the match was never the point. There’s no way an amateur boxer like McGregor could climb into the ring with Floyd Mayweather and come out on top.ĭemanding that fight sounds insane. ![]() You see, a UFC fighter needs to practice five or six different styles to be competitive. And McGregor spent a year chasing down a fight with Mayweather that he knew he could never win. McGregor is the reigning champion of the Ultimate Fighting Championship (UFC). Which is one of the many things that prove I am not Conor McGregor. You couldn’t pay me enough to stand there and let him beat the tar out of me for 30 minutes. His professional career spans more than 20 years, and he’s never lost a pro-fight. If sports aren’t your thing, I’ll quickly catch you up: Mayweather is the greatest boxer of his generation. And I would not climb in a boxing ring with undefeated boxing champion Floyd Mayweather. ![]() I wouldn’t do anything to hurt my kids.I wouldn’t strap seal steaks on my legs and try to outswim a great white shark.The list of things I wouldn’t do to make one hundred million dollars is pretty short.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |