This rebrand is the culmination of our brand pillars and better tells the story of who we are as a company, who we have always been, and paves an intentional path to the future.” “Our purpose was to create the most delicious and sustainable ice cream out there. “Coconut Bliss wasn’t made with one type of consumer in mind,” says Kim Gibson Clark, Chief Executive Officer, Coconut Bliss. The characters, created in collaboration with Olimpia Zagnoli, are now featured across Coconut Bliss’s range of products. The rebrand introduces consumers to Coconut Bliss’s totally blissed-out family of characters which were inspired by the company’s diverse fans. There is no “bliss” quite like ice cream, and the brand is weaving that joyful human sentiment throughout their new initiatives. From vegan to dairy lovers alike, Coconut Bliss serves as a delicious answer for ice cream lovers everywhere. The Coconut Bliss brand identity was built around the idea of spreading bliss through a range of products that cater to all types of consumers. The brand is committed to changing how consumers have historically perceived plant-based offerings, by making plant-based products that taste great for consumers across the board. By taking a personable approach to the redesign, Coconut Bliss strives to connect with consumers on a deeper level through an increased emphasis on inclusivity, sustainability, and positivity. Eugene, Oregon, Ma(GLOBE NEWSWIRE) - Coconut Bliss®, a leading brand of plant-based frozen desserts, is unveiling a fresh and vibrant new look for its entire portfolio of plant-based ice cream products this March.
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